The preliminary step to start up a website is the registration of a domain name.  Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to advertise your garage band, the entire enterprise begins with the selection of your domain name.

Then again you might ask- “What is the best domain name choice?”.  Well, what type of website are you planning on publishing?  For example, if you are someone who wants to build a website devoted to your newborn infant, then your choice of a domain name really doesn’t matter.  What’s the difference?  Most likely in that case you’re not looking for tons of traffic, your site is probably only something you are going to produce for family and friends, to keep them informed.  In a case like this, it does not matter whatsoever if you find a domain name like “bobswebplace.net” or not, since most likely you will only be giving out the name of the site to a few friends and family and maybe your crazy Uncle Bill.

So you can name a website anything as long as it is only meant for a select few.  It’s only if traffic is a factor and you want to attract customers, and as many as possible, that the domain name you choose to register really matters.  So……

What if the website is for business?  What if you want it to attract attention?

It pays to have a domain name that reflects your site or business.  If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name?  The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business.  For example, a jewelry website should have a domain name like jewelry.com or jensjewelry.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered.  For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  When searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Kitchener Marketing

If you are interested in marketing a local product, shop or service you will want to bookmark this page because I plan on explaining exactly how to use in internet to tap into local areas and dominate search results. For example if you had a salon and someone types in Kitchener Salon into google do you show up in the listing?

Kitchener Marketing Consultant Why do I need one?

A Kitchener Marketing Consultant is a well rounded individual that can advice you in all areas of your Kitchener marketing strategy, Creating Offline Marketing Plans, Online Marketing Plans, Search Engine Optimization Solutions and Social Media Optimization like twitter and facebook. Target any niche market just like Kitchener Marketing or any other city as long as it is big enough to have a market and people searching. (Example: I just targeted the market for internet searchers searching the term “Kitchener Marketing” with this very page.

Kitchener Internet Marketing.. Do I need to be technical?

I’m currently writing a blog series on local kitchener marketing search engine traffic techniques. I will be releasing it shortly in my local marketing blueprint for people who are interested in understanding my exact science behind these techniques. However you don’t need to be technical. You just need to have a business and we can market it for you within your budget.  The benefit of getting started now is that there are still so many untapped markets on the internet just waiting for your presence.

Kitchener Search Engine Marketing

My last search engine optimization project was a global market analysis with the company I manage http://www.platinumsynergy.com located in Kitchener. It achieved the #1 and #2 spot in the search engine rankings for google yahoo and bing for the keyword “Network Marketing Software” which is a highly sought after keyword with over 300 searches for it per day. Translation in english: If we were to pay google via google pay per click marketing we would be paying over $14,000/month and growing for all the organic traffic we now generate for all of our optimized search keywords.

Kitchener Social Media Marketing

There are many techniques to Kitchener social media marketing including:

• Social Networking Sites (Twitter, Facebook, Myspace, LinkedIn)
• Video Marketing (youtube.. and many others)
• Social Bookmarking (Delicious, digg, reddit, google bookmarks, slashdot)
• Article Marketing (ezinearticles, goarticles)

Now you might be thinking.. I need to be doing this but I don’t have time for all that.

Well you are right.. you need to be focusing on your business!
We have the tools and the know how to tackle all these areas with automated systems and integrated website solutions.

Today I will talk about the benefits of using keyword rich websites domains. There are a lot of myths about having a keyword rich domain name and how they help your ranking. Well that is not necessarily the case but here is a bunch of reasons why if you don’t know what you are doing a keyword rich domain could help you by accident.

The #1 benefits of using keyword rich websites domains is that most websites don’t allow you to set your anchor text.. and if you read my other posts you will realize that anchor text is now one of the most important aspects of SEO. With that said if your domain itself has your keyword in it, you have a drastic advantage over your competitors because you will easily be able to get anchor text links without even asking for it.

I know this first hand.. I owned a company called realpokertraining.com without knowing anything about SEO we gained a ton of traffic because the domain happend to include one of the top 4 keywords that our target market was searching for (poker training). I notice accidental seo all the time just like this. I guess it isn’t so accidental considering this is how google intended it

anyway the point is if you have a niche product and can find a url that happens to be your main keyword then it makes it really easy to score well in the anchor text linkback department because you can just paste your url everywhere and anchor text is taken care of.

Make sure you don’t neglect your other keywords you are optimizing for just because your url is your main keyword. Also don’t forget to optimize with anchor text for your main keyword either because google will only give you so much credit for a single string of anchor text being repeated. You also have to mix it up and have different words with spaces for example to assure you gain all the benefits anchor text linkbacks can give. Google put this check in place to stop people from using bots to spam out anchor text links.

The good news is that the good link building software allows you to rotate your title description and anchor text like the one I have listed in the visit the recommended tools section the link is called download fast directory submitter. This will be your best friend if you are looking to build linkbacks to your keyword rich websites and domains.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Search Engine Optimization is an easy was to increase you targeted web site traffic.

#1 how to define your targeted web site traffic

the first step in defining your target is to ask yourself.. What the clients that i’m looking for searching for?

after you toss a few keyword searches around. go to

https://adwords.google.com/select/KeywordToolExternal to make sure a large amount of people are searching for those keywords.

or if you are looking for total domination.. this is the tool I use:

Keyword Tool

Make sure you focus on the ones people are actually searching for. This is the number one mistake people make when they write articles or try and promote a page. You can do everything right, define your product perfectly but if nobody is searching for your product with the description you give it then you need to adapt to the words they are using to search for you. This is especialy important for niche products.

#2 how to change your web site to be seo friendly to increase your targeted web site traffic

this is the easy part.

1. URL (the keyword needs to be in your url. example if you keyword is increase web site traffic make you title have those words in it like www.domain.com/how-to-increase-your-website-traffic.html)
2. Title tag (Put our keyword in the title of the page)
3. meta description (again put your keyword in the description)
4. head tag (your web site you use proper h1 tags for your headings this is the title of the page and should include your keyword)

#3 how to increase your web site rank in the search engines after doing the basics

This is another step that many people miss and where it becomes a popularity contest. It is no longer is good enough to do all the technical stuff to get ranked.
Here are a list of factors you need to increase in order to rank your page above anyone else. this will just be a list as I will expand on how to do each one of these steps in its own article.
In order of importance

1. total link backs directly to the page with the same anchor text of your keyword (anchor text is the text used in the link that links to your page)
2. Dmoz directly listing (super linkback)
3. Yahoo Directory Listing (super linkback)
4. how many .gov or .edu linkbacks you have to the page or domain (these are super linkbacks)
5. total link backs directly to the page
6. total link backs to the entire domain
7. Google Page Rank (many of the listed items above determine this rank)
8. Age (how long your web site has been indexed)

I plan on writing an article that lists ways to automate and speed up the process of all of these points.

Make sure you follow me on twitter www.twitter.com/ryanhache or join my email list to get an update on when my new posts come out.

Remember Search Engine Optimization for your web site is a Science not an art!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…