A common question I get is..
“If I build a fan page or customer magnet, will it drive traffic to my website.”
The short answer is NO.
Making the customer magnet won’t drive the traffic..
But in combination with what I’m going to share with you in this post you will be able to get more out of your existing website traffic, build your email list and influence that email list to buy from you now and in the future.
Step 1- Create a customer magnet (a shareable piece of value content)
Step 2- Make your free offer available as a free first step on your website to build your email list establishing a relationship and point of communication with each prospect that visits your website.
Step 3- Make your magnet available on your facebook fan page to help your fans spread the word.
Step 4- Import your existing customers/prospects and give them your free customer magnet so they send you referrals
Importing an existing list of contacts from your email program (like Outlook or Gmail ), Facebook contacts, or another contact manager
Step 5- Share your free customer magnet with people by driving traffic to it.
Here are some methods to drive targeted traffic to your customer magnet with free or paid methods.
Over view on Attracting Customers with Information
Article Marketing
Free Facebook Traffic
Facebook ads
Step 6- Then you want to emails or content pages to send to your email list to influence that audience to understand why they want what you have to offer.
-The Passive Email Marketing Strategy that Works.
Ryan Hache
15. January 2013 at 11:01 pm
Hi Ryan,
Thanks for sending this info. I am using aweber for my Empower network autoresponders and broadcast mail and i am very happy with the way that aweber works – although my conversion rate is, as you say about 2 to 3% and i would love to improve on that.
What are you offering over and above that. How do you make an income if what you are offering is for free?
30. January 2013 at 3:23 pm
Hey william it depends on how engaged your audience is. My open rates are about 10% now and that is because I only email free value.
In the case of my blog all the content is free, if you choose to use a product I mention, sometimes there is an affiliate link that I get credit for the sale of that tool.
In the case of response magic this software is Free but offers packages that are a great value as you grow your emails list. Essentially its risk free.. if the training doesn’t help you grow your list you don’t pay. Its pay as you grow.