Ryan Hache's – Online Marketing Training

Search Engine Optimization is an easy was to increase you targeted web site traffic.

#1 how to define your targeted web site traffic

the first step in defining your target is to ask yourself.. What the clients that i’m looking for searching for?

after you toss a few keyword searches around. go to

https://adwords.google.com/select/KeywordToolExternal to make sure a large amount of people are searching for those keywords.

or if you are looking for total domination.. this is the tool I use:

Keyword Tool

Make sure you focus on the ones people are actually searching for. This is the number one mistake people make when they write articles or try and promote a page. You can do everything right, define your product perfectly but if nobody is searching for your product with the description you give it then you need to adapt to the words they are using to search for you. This is especialy important for niche products.

#2 how to change your web site to be seo friendly to increase your targeted web site traffic

this is the easy part.

1. URL (the keyword needs to be in your url. example if you keyword is increase web site traffic make you title have those words in it like www.domain.com/how-to-increase-your-website-traffic.html)
2. Title tag (Put our keyword in the title of the page)
3. meta description (again put your keyword in the description)
4. head tag (your web site you use proper h1 tags for your headings this is the title of the page and should include your keyword)

#3 how to increase your web site rank in the search engines after doing the basics

This is another step that many people miss and where it becomes a popularity contest. It is no longer is good enough to do all the technical stuff to get ranked.
Here are a list of factors you need to increase in order to rank your page above anyone else. this will just be a list as I will expand on how to do each one of these steps in its own article.
In order of importance

1. total link backs directly to the page with the same anchor text of your keyword (anchor text is the text used in the link that links to your page)
2. Dmoz directly listing (super linkback)
3. Yahoo Directory Listing (super linkback)
4. how many .gov or .edu linkbacks you have to the page or domain (these are super linkbacks)
5. total link backs directly to the page
6. total link backs to the entire domain
7. Google Page Rank (many of the listed items above determine this rank)
8. Age (how long your web site has been indexed)

I plan on writing an article that lists ways to automate and speed up the process of all of these points.

Make sure you follow me on twitter www.twitter.com/ryanhache or join my email list to get an update on when my new posts come out.

Remember Search Engine Optimization for your web site is a Science not an art!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…