I thought it would be helpful if I created a page that gets right down to the inbound marketing tools I use every day to attract customers with inbound marketing.
On this page I’m going to show you each inbound marketing tool I use categorized by why I use each one in a step by step plan. Also if you want to learn more about a particular strategy there will be links to articles I have written on the topic for many of the tools I use.
Simply click the link to read the article on the strategy you want to learn more about.
If you have not yet joined the bootcamp do so now so you can get a walkthrough of how to put these tools to work.
#1 Set up a Business Blog (your platform)
to attract customers from search engines and social media
This step is all about getting a business blog setup so you can start attracting customers that lead to sales for your business. In this phase you are going to need to learn how to setup your own blog in 3 minutes, make it look nice, start building your email list with a lead magnet, and optimize it to convert your visitors into sales.
- Bluehost – I use bluehost for one main reason, you can have your own hosted business blog up setup in 3 minutes. With the 1 click wordpress installation button it has never been easier to create a proper wordpress blog hosted on your own domain name.
->Find out why I recommend you use a hosted wordpress blog.
- How to get a great design without a designer
-> Studio Press ( the Genesis Framework)
-> Theme Forest (Great Value Lots of Selection)
- Response Magic – Your email list is the lifeblood of your blog it allows you to capture email addresses of your traffic so that you can influence them to give referrals or purchase your product or service.. Response magic is a great Free email marketing system that allows you to easily create a lead magnet to put on your website or blog so you can start building your email list fast.
-> 6 Steps to Attract More Customers with an Email List
- Opt-in Skin – With this tool you are easily able to create beautiful designed opt-in forms inside wordpress that are built for conversion. You can split test different opt-in forms to increase your conversions.
#2 Make a Keyword List (keyword research)
so you know exactly what your ideal customer is already searching for
Keyword research is all about finding the right keywords that are going to produce traffic and sales. This stage is a vital step to starting any business and will save you time and money if you understand the market and the people in that market.
- Market Samurai – Before entering into any niche, market samurai helps me find the keywords that people are searching for online that have high search volume, low competition, high relevance and commercial intent. Finding the right keywords to base your business blog on and understanding how to optimize your website to be found in the search results are vital to the amount of targeted traffic your website gets and ultimately the number of sales you make.
- Google keyword tool – Google keyword tool is a great free resource to find relevant keywords with traffic and its free. However understanding how much work it is going to take to rank on page #1 of google is vital to picking the keywords you target. This is why I prefer market samurai as it shows you exactly how much competition you have for each keyword.
#3 Create Content (blog posts)
So when your target audience searches for a keyword phrase, they find your article.
Content is king. I like to describe content like Internet real estate, the more content you have on the Internet the more ways there are for people to find you given that you get it listed at the top of the search results. You absolutely need good content before you can think about getting it listed at the top of the search results, otherwise you could be hurting your brand rather than strengthening it. I always start anything I share online with a post on my blog. This is like the hub for all other sharing because it is in your control, and it can handle all modalities (written word, audio, video, images). Here are some great tools I use to create content aside from just written word articles so I can embed it into my original blog post.
- Pixlr.com – Free image editor that allows you to create unique images for your blog (so you can look great when you get shared in social media)
- Screenflow for Mac Screen Recording Softare I use on my mac to record my screen and myself in very high quality, edit and publish the video to youtube so I can embed it in my blog articles. Youtube is the second largest search engine next to Google. Each video you upload also acts as another internet real estate property and can provide a boost to the rankings of your article.
- Keynote – Slide show Presentation Software for Mac
- Jing– This software should be in multiple categories because it is such and awesome tool and its FREE!. Jing is a little button that hovers at the top of your screen that allows you to either take a screenshot or shoot a screencast video of anything on your screen and record your voice for up to 5 minutes. It then allows you to one-click publish it to screencast.com or youtube. It then automatically copies the link or embed code to your clipboard so you can just paste the the link to someone or paste the embed code of your video on a blog. I use this tool everyday to create content or just communicate a message to my team.
- Camtasia Studio – Screen Recording Software I use to create video presentations and record my screen to shoot training videos
- Microsoft Powerpoint – Slideshow Presentation Software I use in conjunction with camtasia studio to create video presentations that I can post online.
#4 Optimize your Content (for Search Engines)
so you can scale the growth of your inbound marketing strategy
Once you have your content written I use these tools to make sure my page is optimized for search engines.
- Yoast WordPress SEO Plugin – I love this Free wordpress plugin, it allows you to make sure each of your posts is optimized for search engines with the click of a button. It also offers suggestions on how you can improve your page until you get a perfect SEO Optimization Score. I think the most important part is that you don’t have to be an SEO master to blog for your business with this plugin and it works the process right into your natural workflow so you can’t forget the step.
#5 Rank Your Content (#1 on Google)
so your ideal customers that are searching for your targeted keyword phrases find and click on your article
Once you have your page optimized for a keyword the next thing you need to do is get Backlinks to your page so that it ranks at the top of the search results. If you don’t do this step you miss out on the monthly recurring traffic form people searching for the keyword phrase you targeted in your article or webpage. Here are some great services that allow you to generate backlinks for your main blog or article pages.
- Backlinko – Brian Dean is Know as one of the best backlink experts in the industry. Check out How to Rank for Any Keyword
- Rank Checker – This is a firefox plug-in that makes it easy for your to check the ranking of all of the keyword phrases you are targeting in your keyword list. This allows you to focus on improving the rank of each of the keyword phrases you are targeting.
#6 Leverage Your Strategy with Outsourcing
so you can scale the growth of your inbound marketing strategy
I primarily use outsourcing only for repetitive tasks, not creative ones. I want the absolute best content possible to represent my brand. Not that you can’t outsource article writing I just choose not to. My outsourcing team is primarily for step 5 (rank your content). Here are the services I use to hire and manage my outsourced and internal staff.
- Odesk – Outsourcing Platform that I use to leverage my time by hiring outsourced contract workers to do my article spinning, manual article submissions and mass directory submissions to push up the rankings of my website and articles in the search results.
- Teamworkpm – Project Management software I could not live without. This is probably the most important piece of software in my toolbox. I can’t say enough about it. It allows me to get the ideas I have out of my head and into an organized to do list that is shared with contractors, full time employees and clients! It allows you to prioritize your actions so you can stay focused and on task. It allows you to collaborate with your contractors and unifies the communication and instructions all in one place so it is very easy to manage a group of people. A must have even if you are a one person operation as it will keep you focused on the objectives you define for your projects.
Again, If you have not yet joined the bootcamp do so now so you can get actionable steps on how to put these tools to work.